Commerce intelligence for African brands
From first impression to measured sale
SGNL brings creator marketing, referral software, affiliate tracking and attribution together with commerce media, so a brand can see which activity led to a purchase.
- Creator marketing
- Referral software
- Affiliate tracking
- Attribution
What we do
Four capabilities and the platform that connects them
Each one covers a stage of winning a customer. Together they follow a shopper from the first piece of content to the till.
- Discover and engage
Creator marketing
Campaigns with established influencers and everyday creators, drawing on a network of more than 1 million creators.
- Convert
Referral software
No-code referral programmes that turn customers into a sales channel, used in more than 90 countries.
- Distribute
Affiliate tracking
Tracked links and automatic commission settlement, so partners are paid for the sales they generate.
- Measure
Attribution
Cookieless identity that matches an impression to a purchase.
- Sell
Commerce media In build
Campaigns on retailer, bank and telco audiences and surfaces, reported against actual sales. The platform is neutral, so competing retailers can each work with it.
The dial
Five words for how SGNL works
Drag the dial, or use the arrow keys, to tune in to each one.
Signal. Every campaign starts with a data point. We find the signal in the noise.
Who it's for
Three groups use the same platform
Brands
One brief reaches a defined audience on retailer surfaces and through creators, then reports on actual purchases.
Retailers, banks and telcos
A neutral platform that earns revenue from your first-party data and surfaces. You keep category exclusivity, and your data stays out of competitors' networks.
Creators and partners
Tracked links and automatic settlement. You earn commission on the sales you generate, in addition to flat fees.
Markets
South Africa, Nigeria and Kenya
Young, mobile-first populations and advertising budgets that are still moving online. SGNL's creator businesses already operate in all three.
43%
South Africa
Digital share of advertising spend, against about 60% globally.
242m
Nigeria
People, with a median age of 18.3.
16%
Kenya
Annual growth in internet advertising, the fastest in the world.
Sources: PwC Africa Entertainment and Media Outlook 2025 to 2029; UN World Population Prospects, 2026 estimate.
Find out more
Tell us who you are and what you'd like to know
Whether you run a brand, a retail or banking audience, a creator business or an investment mandate, leave your details and the SGNL team will pick it up.